Highperformr.AI, a marketing SaaS startup has secured $3.5 Million in a seed funding round led by Venture Highway, with participation from The Neon Fund, Matrix Partners-anchored DeVC and other angel investors.

As per the startup, the fresh funds will be deployed to further the startup’s research and development activity, build its native AI capabilities and expand distribution network globally.

Highperformr.AI | Marketing SaaS Startup

Founded by former Freshworks executives Ramesh Ravishankar and Srivatsan Venkatesan in July 2023, Highperformr.AI leverages generative AI and LLMs for a social media management platform that helps businesses maximise return on investment (ROI) from social media campaigns. 

The Chennai-based startup also revealed the launch of its first product, Highperformr for Teams. The offering is poised to help B2B companies streamline their social media workflows, manage social publishing at scale, enable team collaboration, build brand awareness through employee advocacy, drive social selling, and monitor performance with social Artificial Intelligence-driven analytics and insights.

Speaking about the development, Highperformr’s cofounder and CMO Ravishankar said,

“95% of users who are not actively searching for products online are often overlooked in demand generation strategies. We’re flipping the script by focusing on the 95% of users who are not actively searching for products online and building a community and target audience that can drive meaningful engagement and conversions”

On the other hand, Venture Highway has been gradually expanding its portfolio of AI/ML startups. It has backed startups like Vaultedge, Ripik, EZDubs, Applied Intuition, Unstudio, SigTuple, and Ema, in recent times.

Moreover, the impact of the sunrise industry is also being felt across several industries. A large trend in industries like healthcare, fintech, enterprisetech, among others, has been companies introducing GenAI mechanisms in smoothening and automating how they communicate with their end prospects and customers. 

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