Health And Fitness Startup ‘Curefit’ Acquires Digital Fitness Company ‘Onyx’
Curefit, a Health and fitness startup, has announced the acquisition of digital fitness company Onyx for an undisclosed amount.
Onyx is a California-based digital fitness company that specialises in body tracking technology and personalisation of workout feedback.
As per reports, the acquisition of Onyx would help Cure.fit improve its computer vision technology for its at-home fitness product and expanding its international business.
Talking about the acquisition, Curefit Co-founder Mukesh Bansal, said,
“Onyx will accelerate our efforts towards building a hardware-agnostic AI-led platform that offers guided content on physical and mental wellness, and nutrition all at the same place. Users will get a personalised experience with high-quality tech and human touch, and will be able to achieve their fitness goals from the comfort of their homes without spending on expensive hardware.”
Rated high among other fitness apps, Onyx has seen rapid user growth over the last year and recently featured as the “App of the Day” on Apple’s App Store.
Cure.fit, on the other hand, recently launched in the US with its energy-meter tech.
Using energy-meter tech, the phone camera tracks users’ movements as they try to follow guided content from trainers. This enables users to track their improvement, compete with their friends, post selfies, and follow their favourite trainers.