Google is removing apps on the Google Play Store with the most ‘disruptive ads’. Google announced on its security blog that it had removed nearly 600 apps from the Play Store, also banning them from ad monetization platforms like Google AdMob and Google Ad Manager.
As per Google, ‘disruptive ads’ are those that are displayed to users in ‘unexpected ways’.
Google defines disruptive ads as,
“Ads that are displayed to users in unexpected ways, including impairing or interfering with the usability of device functions. While they can occur in-app, one form of disruptive ads we’ve seen on the rise is something we call out-of-context ads, which is when malicious developers serve ads on a mobile device when the user is not actually active in their app.”
Disruptive ads enforcement is a step to defraud the mobile ecosystem. Google also said that to protect the users and advertisers from bad behavior, they will continue to invest in new technologies.
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