Delhi-based e-commerce platform Snooplay has raised INR 4.05 Crores ($535K) in its seed funding round from Amogh Kumar Gupta, Director, Pravek Kalp Private Limited.

The startup plans to use the funds to expand its supplier base, hire the best talent, build tech, and increase brand awareness.

Snooplay | Online Marketplace For Toys & Games

Founded in 2019 by Aanchal Mahajan and Brij Raj Singh, both MBA graduates with prior corporate experience in scaling business, Snooplay is an online marketplace for toys & games for people of all age groups – kids and grown-ups, as well as people with special needs.

Speaking about the Toys & Games industry in India, Aanchal Mahajan, Co-founder of Snooplay, said,

“Toys & Games in India is currently at a nascent stage. In the age of e-commerce, more than 80% of transactions happen offline. As a customer, our purchasing is largely dependent on the neighbourhood stores that have limitations w.r.t the collection and generic marketplaces that are search-based platforms that make it difficult to identify the right toy or a game.”

Aanchal added,

“Snooplay aims to ease the process of finding the right toy and game for your needs by offering a wide variety of toys and games under one roof. Given the population size of India and many new upcoming Indian toy manufacturers, along with the increased knowledge around various types of toys and games available in the market, the Indian toys and games industry can easily become one of the biggest globally.”

At its core, Snooplay is a discovery platform that aims to help people find the right toy or game based on their personalities, interests, skills and developmental goals.

Snooplay aims to become the market leader in the toys and games space in India, which is currently at a nascent stage. The startup plans on leveraging AI to build an intelligent platform that helps customers with their toy and game needs.

Since its initial launch in 2019, Snooplay has grown at an average of 300% YoY, with 150 brands listed on the platform. With this fresh capital infusion, Snooplay aims to scale supply by listing 500-600 sellers in the next 3 months and exponentially increase the product range for its customers.

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