Every great brand has a great story!
Branding is one of the major reasons why startups are capable/not capable to craft a brand value for them. An efficient brand strategy gives your startup an edge in the competitive business markets.
Running a startup in this vulnerable business environment is difficult. But if you can position your startup well in the market, it will help you to grow your customer base, attract investors, and reach your goals much faster.
Creative ways for branding your startup
Before you decide to brand your startup in a certain way, here are some key aspects you need to know.
- Study your target market very well
- Understand your competitor
- There is always room for improvement
Here are the few points one needs to focus on to build a good brand.
Interesting and unique logos are eye-catching. If your logo has a hidden meaning or unusual graphics, it will communicate to the people.
Example– Amazon logo
Do you know that Amazon’s logo says that A to Z products are now available on their website?
A Good Tag line
A tagline is a very concise sentence that represents your brand, its values, and even talks about your product. One of the most intriguing tag lines was of the gaming company ‘Play station’. Their tagline – “Live In Your World, Play In Ours”.
If you need some inspiration in creating a tagline for your business, read this blog.
Create A Unique Selling Point
To make yourself stand tall in the market, make sure the product you are selling has some additional features than your competitors.
Now, as the startup ecosystem is crowded, there will be many companies catering to a single need. So, you must always add on to your product and highlight your benefits when you pitch for sales.
Go The Extra Mile
On the journey to branding, going extra miles is no harm. Remember! The customer is the king, and if they have been exploratory enough to try a new product of your company make them believe that their choice is right.
Be there with the customer until the complete transaction is over and if you have promised them after-sales service, deliver it.
Make sure you give them a memorable experience.
Take Some Digital Help
In the past, companies had to spend a lot on their advertisements. However, now, the time has changed.
Now, social media is the easiest, cheapest and biggest mode to connect with your target audience. You can easily brand yourself and connect with a larger audience and expand your footprint.
In short, create an identity using social media tools like Facebook, Instagram, and YouTube.
As Facebook has 1.62 billion daily active users, imagine how well your brand can communicate.
Even though there are many other good ways to build your brand, never forget that the real reason any customer will repurchase your product is to get the desired quality.
Make sure your face value of the product will speak for its quality as well.
Being a startup is very difficult when it comes to competing with already established brands in terms of quality.
But one can always try and hit the road and hope for the best.
A Good Customer Experience
Customer Experience is the overall impression of your company that customers get.
And 96% of customers rank a good customer experience at the top, in their choice of loyalty to a brand.
You can give a good customer experience by replying to your customers immediately, compensating them, acknowledging your mistakes and solving them, etc.
For branding, you cannot do great things, do small things in a better way!
For more tips related to startups, read our articles related to funding and startups.