Bengaluru Based Startup ‘Country Delight’ Raises $25 Million In Series C Funding
Country Delight, a Bengaluru-based home food essential brand, has raised $25 million Series C funding.
The funding round was led by Elevation Capital (formerly SAIF partners) with participation from scheme(s) managed by IIFL AMC. Existing investors Matrix Partners India and Orios Venture Partners also participated in the funding round.
As per the startup, it plans to use the funding to develop and launch a range of food essentials like cold-pressed edible oils, fruits and vegetables, batters, pulses, jams, pickles, and other essentials.
Started by Chakradhar Gade and Nitin Kaushal in 2015, Country Delight is a direct-to home-consumer brand that leverages technology to source a superior product from the farmer and to give a hassle-free experience to the consumer.
Started with milk, Country Delight has since expanded to dairy products and stapes. The startup follows a full-stack business model and sources all its products directly from farms within a 150-200 km radius.
Talking about Country Delight, Chakradhar Gade (Co-founder of Country Delight) said in a statement,
“Direct customer connect gives us a strong feedback loop and helps us iterate towards near-perfect products. Tech plays a very big role in building quality traceability and supply chain at scale – all of this while staying very capital efficient. We want to give our customers the best quality products at the lowest possible price & directly to their doorstep.”
Country Delight offers products in the affordable-premium segment for daily subscriptions and delivery across its distribution network.
Serving nearly 1.5 lakh households across key cities in India, Country Delight now has a supply chain network spanning across six states across north India, and predominantly west India.