Pureplay Skin Sciences, a new-age beauty & grooming company that runs beauty brands Plum and Phy, has recorded a total income of INR 53 Cr in the fiscal year ended March 31, 2020 (FY20).

The company maintained its profitability for a second straight year and saw a year-on-year (YoY) growth of 141%, from INR 22 Cr in FY19. For the same period, the company’s expenses also increased 143% from INR 21 Cr in FY19 to INR 51 Cr in FY20. 

Founded by Shankar Prasad in 2014, Plum claims to be a 100% vegan beauty brand and offers skin care, body, cosmetics, and bath products.

Pureplay’s other brand Phy offers dermatologically-tested, 100% vegan specialist grooming range for urban professionals.

The Indian beauty and personal care market is estimated to reach $26,853 Mn in revenue this year, according to Statista. 

The market is also expected to grow at a CAGR of 8.5% for the period 2021-2025.