Flam, an AI-enabled fixed reality MR publishing platform has secured Rs 38 crore in its pre-Series A round from Turbostart, Twin Ventures, Alphatron Capital, and angel investors, along with various family offices. 

Some of the existing backers such as SF-based Inventus Capital Partners, SVQ, and 9Unicorns also invested. 

As per the startup, the funding will be used to expand its MR platform’s reach into North America, Europe, and the MENA region.

Flam | AI-enabled fixed reality MR publishing platform

Founded by Shourya Agarwal, Flam is at the forefront of publishing interactive MR content that can be accessed via mobile cameras, aiming to revolutionize the marketing landscape. The platform has already hosted global brands, which includes the Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and Indian politician Shashi Tharoor.

Flam’s MR technology transforms print, OOH, TV, and digital advertisements into engaging experiences for end users and consumers. Its device-agnostic platform operates on all Android and iOS mobile devices, enabling rapid creation and deployment of MR content.

The platform features the fastest image recognition and top-tier image and ground tracking, powered by sophisticated AI and ML algorithms. 

Speaking about the development, Flam cofounder and CEO Shourya Agarwal, said,

“… Our platform is dedicated to making MR accessible to the masses. Following the viral success of Britannia’s MR ad featuring Ranveer Singh, we’ve attracted interest from 100s of global brands across various industries. Just like video ads, MR will become permanent in the brand’s marketing strategies worldwide.” 

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