OAKS Asset Management, a Mumbai-based India consumer-focused private equity fund, has launched its second fund, the OAKS India Consumer Fund.

It is an Alternative Investment Fund (AIF) – Category II, registered with the Securities and Exchange Board of India (SEBI).

The OAKS India Consumer fund will have an INR 500 Cr corpus, with an INR 250 Cr green-shoe option.

Launched in 2017 with an INR 700 Cr corpus, OAKS’ first fund was deployed across five companies, namely Credable, Hero Electric, Foodlinks, Incred, and Shree, a women’s ethnic-wear maker.

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The company, in a statement, said that the fund would partner with proven founders of consumer businesses, who are demonstrating meaningful revenues and growth in large target markets in a capital-efficient manner.

Talking about the fund, Vishal Ootam, Founder and CEO at OAKS Asset Management, said,

“We are excited to launch The OAKS India Consumer Fund. We have a deep conviction in the Indian consumer story and believe that as a market, India continues to offer simple penetration and growth opportunities. We invest in consumer brands operating in monster markets with significant tailwinds.”

OAKS India Consumer fund aims to invest in 10-12 businesses, with an average ticket size ranging between INR 25-100 Cr per investee company. The fund has already received initial commitments worth INR 400 Cr.

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