Beco, a Mumbai-based sustainable D2C brand, has raised $3 million in its Series A funding round led by Rukum Capital along with Priyavrata Mafatlal, Better Capital, Prashant Pittie and Titan Capital. 

The funding round also saw participation from Arjun Purkayastha, Harish Narayanan, Bimal Parekh, Sweta Amrish Rau, Rehan Shaikh, Shantanu Deshpande, Kolte-Patil Family Ventures, and Gaurav Arora.

As per the startup, the raised funds will be used for research and development activities, marketing, and supply chain functions. Beco will also utilise the funds to hire talent across verticals to boost growth.

Beco | Eco-friendly Home and Kitchen Care Products

Founded by Aditya Ruia, Akshay Varma, and Anuj Ruia in 2019, Beco is a Mumbai-based sustainable kitchen, home and personal care brand.

The brand sells a wide range of products, including tissue rolls, bamboo facial tissues, dishwashing liquid, toothbrushes, and biodegradable garbage bags, among others.

As per the startup, its products are biodegradable and combustible. It aims to craft, support and drive a positive change in the world with sustainable & eco-friendly alternatives to single-use plastics and packaging.

The Mumbai-based startup uses biodegradable and compostable raw materials, including corn starch and bamboo, to manufacture toilet rolls, facial tissues, garbage bags and toothbrushes, stated Aditya. Besides, the Mumbai-based brand also uses a coconut enzyme-based formula to produce liquid cleaners.

Beco aims to expand into 10,000 offline retail stores across India. It will also widen its product range to include a new set of cleaner products and an all-new personal hygiene care category, including a multipurpose spray, bathroom cleaner, and laundry detergent sheets. 

India’s sustainable home hygiene products market is expected to reach $74.05 million by the financial year 2027, growing at a CAGR of 32.90% during FY22-FY27, as per a report.

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