Baby Amore, a Chennai-based D2C baby care startup, has raised undisclosed external funding from GetVantage, India’s largest revenue-based financing platform and marketplace.

As per the D2C brand, the raised funds will be used to expand the business by providing customers with an omnichannel shopping experience and going aggressive with its brand-building strategy. Additionally, Baby Amore aims to expand its concept stores to more metro cities and rope in international brands with similar ideals on its eCommerce platform.

Baby Amore | Organic And Skin-friendly Kids & Baby Products

Founded by Hameed Imthad and Abdul Wahab in 2019, Baby Amore provides organic, eco-friendly and skin-friendly kids & baby products like diapers, lotions, creams, shampoos, etc. In the first year of operations, the baby care brand sold 30,000 products. Last year, the Chennai-based startup clocked a 70% revenue growth.

The D2C brand sells over 100 brands and 2000 SKUs through its e-commerce store and has recently opened its first concept store in Chennai.

Speaking about the development, Bhavik Vasa, Co-founder and CEO of GetVantage, said,

“We are constantly looking for brands and businesses that are working on a niche market and unique ideas. Baby care is one such industry with several white spaces that needs attention. With rising nuclear families and working parents, it becomes crucial and essential for parents to ensure that their kids are safe. Baby Amore is always on its feet, innovating and making baby care more sustainable and safer.”

As the baby care industry is poised to grow exponentially for the next five years, Baby Amore expects to achieve a revenue of Rs 40 crore by 2025 and have a chain of 50 concept stores.

Backed by increasing internet penetration, a growing number of nuclear and single-parent families and online availability of baby care products, the Indian baby care products market is expected to touch $26.35 billion by 2025, growing at an 11% CAGR.

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