Wellbeing Nutrition, an organic whole food nutrition brand, has raised an undisclosed amount in growth financing from revenue-based financing platform Klub.

Klub provides growth financing to new-age homegrown consumer brands and has financed more than 75 brands across the country, including D2C brands like Stage3, The Man Company, Magic Crate, Pipa Bella and many more.

As per the startup, it will use the funds to focus on scaling up operations, including marketing and working capital, on the back of a 45% monthly cumulative annual growth rate over the last 12 months.

Started by Avnish Chhabria in 2019, the nutrition brand brings together pure ingredients and future-ready science to create powerful combinations of vitamins, minerals, and nutrients. The startup offers products across segments like daily wellness, sleep, headaches, gut health, hair loss and skincare.

Speaking about the brand, Avnish Chhabria, Founder of Wellbeing Nutrition, said,

“We started Wellbeing to be India’s first wholefood nutrition company that relies on plant-based ingredients to deliver wellness to individuals with fast-paced lives. With the onset of Covid, we saw an increase in demand for our innovative and carefully designed products.”

Wellbeing Nutrition products are available in top online marketplaces and are currently present across 600 offline stores. The nutrition brand plans to expand distribution to over 3000 stores by the next quarter.

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