Gurugram-based Edtech startup Great Learning said it has roped in Virat Kohli, Indian cricket team captain, as its brand ambassador.
As per the company, Virat Kohli will now lead the brand’s latest ‘Power Ahead’ campaign.
The campaign is aimed to showcase the importance of lifelong learning and emphasizes the role of learning, and how high quality learning at the right time can help professionals and students power ahead in their career.
Founded by Mohan Lakhamraju in 2013, Great Learning offers career-relevant programs from world-class universities in the most in-demand domains.
Talking about Virat Kohli, Great Learning Founder and CEO Mohan Lakhamraju said,
“Virat is the obvious choice to be our brand ambassador because he best embodies the Great Learning ethos of excellence and continuous learning.”
Virat Kohli also shared his views on this association and said,
“Upskilling is all about one’s aspiration to get better every day and willingness to work really hard for it. It is something I closely identify with. I also share the same passion for excellence that Great Learning does and am excited about our association.”
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