Sports tech firm MyySports has raised $2 million from Mathew Cyriac, Founder of Florintree Advisors, an alternate asset management company.

Mathew, who is an existing board member at MyySports, now joins as a Co-Founder.

MyySports | Gamifying The Phygital Experience Of Sports

Founded by Saurav Banerjee, a former venture partner at Kalaari Capital, in 2021, MyySports is a Delhi-based sports tech startup gamifying the phygital experience of sports. The startup, through its app, provides simple creator tools allowing millions of sports lovers to create, socialise and monetise their content.

Speaking about the development, Saurav Banerjee, Founder of MyySports, said,

“I am extremely happy to have Mathew as a Co-Founder. He is a prolific investor with an unbeatable track record and has over five investments in the Sports sector. MyySports will gain immensely from his vast experience. A warm welcome on behalf of the entire MyySports team.”

MyySports promises to democratize sports globally by gamifying the phygital experience using innovative creator tools for mass engagement. Its app is sports and geography agnostic. The startup has recently acquired a gaming company, MyyHashstash.

Commenting about the development, Mathew Cyriac, Co-Founder and Director, MyySports, said,

“India is at the cusp of a digital revolution with 1 Bn smartphones in the hands of the people. MyySports enables capturing and socialising the sporting journey of every sports enthusiast. With its unique offering, MyySports is all set to capture the large sports community on its digital platform. I am pleased to partner with Saurav on this exciting journey.”

In the last five years, Florintree Advisors has made over 30 investments. This includes two initial public offerings in listed Mtar Technologies and Data Patterns. Additionally, the alternate asset management firm has exited fintech firm CASHe, Pharmeasy and WealthDesk, which was sold to fintech giant PhonePe.

It has also invested in fantasy gaming startup Fantasy Akhada, Plaeup Pvt. Ltd.

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