Smart kitchen management platform Sortizy has raised $100,000 in a funding round led by Campus Fund, a venture capital firm that backs student-led startups.

Founded by Surbhi Guha of NIT Warangal and Sagthi Prakash of IIT Kharagpur, along with Akshay and Nitin Gupta, in 2020, Sortizy is building a one-of-its-kind food-focused platform to make food content more impactful. It offers recipes and cooking lessons on video as well as a feature that allows users to plan their meals as well grocery purchases.

Sortizy | Making Food Content More Impactful

Backed by We Hub, Govt. of Telangana and IIT Hyderabad, the startup was recognised by Google Play India as the best app of 2021 in the everyday essentials category. Since May 2021, when the app was launched on Google Play, over 3.6 lakh queries for recipes have been clocked, with users having cooked for more than 2,000 hours using the platform.

Speaking on the development, Anirudh Toshniwal, partner at Campus Fund, said,

“The product Sortizy has to offer can truly build a cooking community while also completely addressing the ‘way to cook’ aspect of it.”

Bringing together a passionate community of food content creators with interactive & useful food content on the platform, Sortizy offers the content creators an opportunity to publish their recipes and share their experiences with others while engaging with their viewers. The platform has over 150 chef partners across India and ten other nations.

In the recently concluded annual Grand Challenge competition organised by Campus Fund and AWS, Sortizy was among the 12 finalists that pitched incredible solutions, from battery storage to oral healthcare in front of the Grand Jury.

The Grand Challenge competition is a unique pan-India initiative that recognises and empowers student entrepreneurship to augment the next startup revolution. It provides a platform for some of the most innovative student-led startups in the country, enabling them to showcase their innovative solutions, ventures, and products.

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