Personal hygiene brand Soothe Healthcare has raised Rs 175 crore in a fresh funding round from US International Development Finance Corporation (DFC) and existing investors.

DFC has invested Rs 55 crore in the personal hygiene brand, and the rest funding came from existing investors, which include A91, Sixth Sense Ventures, Symphony, and GII.

As per the startup, the raised funds will be used to grow its distribution channels, deepen its reach to women across Tier II and III markets, and strengthen marketing.

Soothe Healthcare | Personal Hygiene Brand

Founded by Sahil Dharia, Soothe Healthcare is a consumer goods company engaged in the manufacturing, marketing & distribution of personal hygiene products.

The flagship product of Soothe Healthcare, Paree Sanitary Pads, was launched in 2016 through offline FMCG distribution channels. Additionally, the firm now has expanded into the baby diapers segment with the launch of its brand Super Cute’s.

Speaking about the development, Sahil Dharia, Founder and CEO of Soothe Healthcare, said,

“Our endeavour is to provide women with high quality products at a great value. Our value proposition and social impact-driven business model has helped establish Paree Sanitary Pads as a trusted personal hygiene brand across India.”

Soothe has expanded into international markets, added new product verticals, and doubled its manufacturing capabilities. The personal hygiene brand raised its last round of funding in August 2021.

This investment by DFC is in line with its Global Health and Prosperity Initiative and 2X Women’s Initiative. The firm, through these initiatives, seeks to empower women and help them achieve the economic tools to prioritise their health and hygiene needs.

Commenting on the development, Abhay Panday, General Partner, A91 Partners, said,

“We continue to be believers in the business opportunity in women’s hygiene and Soothe’s relentless focus on building a high-quality Indian brand in the space.”

Follow us and connect with us on Instagram, Facebook, Twitter, and LinkedIn.

Note: If you are a budding entrepreneur and require assistance in new company registration or other startup related legal services, contact us.