Open English, a Miami-based online learning firm, has acquired Bengaluru-based mobile language-learning app Enguru for an undisclosed amount in a share swap deal.

As per Open English, English has been growing as one of the most commonly used languages in the workplace across India. Additionally, the rise of internet users will also push for an opportunity in the edtech market, which is projected to touch $10.4 billion by 2025.

The Miami-based firm stated that the combination of growing internet penetration and strong demand for English learning in India has created an optimal environment for Open English’s acquisition of Enguru.

Open English Acquires Enguru

Founded in 2015 by Arshan Vakil, Enguru provides a personalized & gamified English learning solution to prepare young adults for the workplace.

The mobile-first English learning platform has over 16 million downloads and average monthly use of over 10 hours per paid student.

Speaking on the development, Arshan Vakil, CEO and Founder at Enguru, said,

“Both Open English and Enguru target a consumer who’s hungry for high quality and affordable solutions accessible from wherever they are. We strongly believe Open English’s expertise in scaling a live English platform will help us capture a significant share of the English-learning market in India.”

Enguru strives to help young adults improve their fluency and confidence through live classes and gamified learning activities. It teaches users English in their mother tongue right from the basics up to more complex industry-specific functional English that improves their employability.

Enguru is backed by investors like LetsVenture, Potencia Ventures, Bisk Ventures, Ronnie Screwvala, Arihant Patni and Dell Foundation.

Commenting on the development, Andrés Moreno, founder, Chairman and CEO of Open English, said,

“We are convinced that Enguru’s mobile-first learning platform offers the best solution for Indian consumers through its combination of live interactive classes, self-paced lessons and gamified learning activities.”

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