DaMENSCH, a Mumbai-based fashion brand, has raised Rs 50 crore funding. The funding round was led by Matrix Partners India, Saama Capital, Whiteboard Venture Partners, and Alteria Capital.

Talking about the investment, Avnish Bajaj, Founder and Managing Director at Matrix India, said in the statement,

“We are excited to double down on our investment in Gaurav and Anurag with the excellent progress made at DaMENSCH. From the outset, the product and customer focus of the founders was apparent in the customer love and product reviews and has now shown up in the business growing almost 8x in the last 18 months. We look forward to the exciting journey ahead, along with our co-investors Saama and Whiteboard.”

Founded in 2018 by Anurag Saboo and Gaurav Pushkar, DaMENSCH is on a journey to create products for modern men that are distinct in their features & desirable in the way they feel.

The Mumbai-based premium men’s wear online brand sells via its platform and other eCommerce sites like Amazon, Flipkart, and Myntra.

Talking about the brand, Gaurav Pushkar, Co-founder of DaMENSCH, added,

“At DaMENSCH, we are pushing the limits of textile engineering and solving unseen problems. Obsession with the best is the secret sauce of DaMENSCH. We are continuously improving and expanding our lineup with unique and distinguished products which help us maintain a differentiated quality experience for our customers in the market.”

The team adds that the brand has not only grown 3x post lockdown but has also turned profitable. And as per their team, they have clocked revenue sales of Rs 1 crore within five days during the festive sale period in October.

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