Bengaluru-based premium men’s lifestyle brand DaMENSCH has raised $16.4 million (Rs 122.5 crore) in Series B funding led by A91 Partners. The funding round also saw participation from existing investors Matrix Partners India, Saama Capital and Whiteboard Capital.

DaMENSCH will use the funds to invest in technology enhancements and strengthen and diversify the product portfolio. Additionally, the brand will use the money to recruit more product specialists.

DaMENSCH | Redefining Men’s Fashion With Innovation

Founded in 2018 by Anurag Saboo and Gaurav Pushkar, DaMENSCH is a D2C lifestyle brand that makes loungewear and innerwear for men, with its portfolio currently having more than 200 SKUs listed across more than 15 categories.

As per the lifestyle brand, it has made more than 10 million shipments to over 10,000 pin codes across the country.

Commenting on the development, Gaurav Pushkar, Co-founder of DaMENSCH, said,

“From the 500-day warranty on our Constant Loungewear collection to Mozzarella stretch chino shorts, we continue to leverage fabric engineering to redefine menswear. In 2022, we will deepen our presence in the innerwear, loungewear, sleepwear, and everyday-wear categories.”

The Bengaluru-based premium men’s lifestyle brand competes with other well-funded startups in the segment, such as XYXX, Tailor and Circus, Dollar Industries, and Lavos Performance. It sells to its target audience, men in the 20-45 age group, through its website and other major eCommerce retailers, such as Flipkart, Myntra and Amazon.

Speaking about the growth of the brand, Anurag Saboo, Co-founder DaMENSCH, said,

“Our products are addressing a big white space in the wardrobe of the modern man. We have clocked Rs 100 crore ARR in 2021, making us the fastest D2C apparel brand to reach this milestone, on the back of our strong consumer proposition.” 

Anurag added that the startup is targeting 3x growth in the coming financial year through meaningful product-market and channel expansion.

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