To take on global technology giants, like Facebook, Google, Twitter and Apple, the heads of more than 120 startups are planning to form an indigenous app developers’ association within a month.

As per some startup founders, the move comes due to discontent among Indian startups against Google.

The association formed by these startup founders will be a non-profit association. According to Murugavel Janakiraman (founder of Matrimony.com), it will be independent of existing bodies, such as the Confederation of Indian Industry (CII) and the Internet and Mobile Association of India (IAMAI).

Interestingly, IAMAI, which represents Indian digital and mobile ecosystem, has Google India as a member, but it refused to comment on the matter.

Vijay Shekhar Sharma, Paytm founder and CEO, said,

“We, as a group of Indian startup developers, will come together to make an independent congregation. They (Google) cannot be a single gatekeeper to the whole Indian internet ecosystem, especially when they claim to be a non-Indian entity. This is similar to the Salt Movement.”

Paytm recently announced the launch of a mini-app store and also launched a ₹10 crore developer fund to support Indian app-creators.

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