Indian Social Media Platform ShareChat Acquires HPF Films
Indian social media platform ShareChat has acquired video production company HPF Films.
HPF Films is a video production company that specialises in creating digital content.
Started in 2018, HPF Films has ideated and produced 3,500+ titles across different formats.
The content they have produced includes web-series, digital ads, short films, etc. HPF Films has also created documentaries for 20+ brands like Meesho, OKCredit, Ola, and ixigo, among others.
Coming back to the news, with this acquisition, a 25-member team from HPF Films has already joined ShareChat.
The team will contribute towards content operations, digital marketing, creative solutions, etc. for both ShareChat and Moj.
This is not the first acquisition by ShareChat as earlier it acquired Bengaluru-based Circle Internet for an undisclosed amount.
Talking about the acquisition, Navin Lalwani, COO and Co-founder of HPF Films, said,
“We started HPF Films to address the growing demand for digital video content. Today, snackable video has emerged as the preferred content format on smartphones, and we have proven capabilities to contribute in the ecosystem. Given our expertise, we will assist the creators on ShareChat and Moj for better content creation through workshops, training etc. and strengthen the content operations and ad solutions.”
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