Since the ban on popular Chinese apps like TikTok, Indian short video apps have gained a lot of users.

The Make in India wave helped these short video apps to create a strong foothold in the market.

Now, platforms, including ShareChat, MX Taka Tak, Chingari, Rizzle, plan to invest up to Rs200 crore each per year in licensing catalogues of popular music labels.

First reported by Mint, these include popular music labels such as T-Series, Zee Music, Sony and Times Music.

Commenting on this, a music copyright expert, said,

“This is a direct result of the ban. Before that, homegrown apps were never interested in acquiring music licenses, and the general belief was the user is responsible for whatever he chooses to lip-sync or dance to. But post the TikTok ban, they realized the huge user base they could access and the fact that labels like T-Series were starting to come after them.” 

Recently, ShareChat and its short-video platform Moj have signed up with T-Series, Times Music and Zee Music, while Chingari has inked a deal with T-Series.

This news surfaces months T-Series sent copyright infringement notices to content sharing mobile applications such as Roposo, Triller, Taka Tak, Josh, Mitron and Snack Video for using its music without permission.