Fresh From Farm, a food-agri startup, has raised over Rs 3.2 crore in a seed round led by Inflection Point Ventures.

As per the startup, the raised funds will be used in team building, inventory management, capital expenditure, research & development and branding.

Fresh From Farm | Predictive-based Demand Aggregation

Founded by Rohit Nagdewani, Fresh From Farm is a demand-and-data-based aggregation ecosystem that recognizes retailer demand trends and buys the precise amount from farmers.

As per the startup, it can provide fresh food to the entire Delhi/NCR region in just two hours as they have built a 6000 square feet collecting and distribution hub in South Delhi.

Speaking about the development, Rohit Nagdewani, Founder and CEO of Fresh From Farm, said,

“Our AI-based system currently has a confidence rate of 89%, allowing us to predict the exact quantities and qualities of fruits that can be sold at particular touchpoints. This has enabled us to reduce the wastage to 2-3% while the industry standard is 20-22%. We aim to achieve a 95% accuracy rate over the next 18 months.”

Fresh From Farm leverages AI to predict the exact sales touchpoints where a certain quantity and quality of fruits and vegetables would sell, thereby lowering retailer-level wastage.

The food-agri startup sells its products under its private label “Happy Froot.” It aims to alter the dynamics of fruit and vegetable production through a targeted, data-driven predictive analysis, resulting in less food waste and better nutrition for all.

Growing and acquiring fresh produce, the food-agri startup distributes it through an omnichannel online and physical presence while establishing a clear brand strategy. As per the startup, it has access to more than 1000 sales touchpoints for 30 times growth in the next 12-15 months.

Commenting on the development, Vinay Bansal, Founder & CEO of Inflection Point Ventures, said,

“We liked Fresh From Farm’s approach of leveraging tech to solve the challenges that directly impacts the three key stakeholders of the fruit and vegetables ecosystem (customer, farmer and retailer). Their tech and the platform with predictive qualities prompted us to invest in the company.”

Follow us and connect with us on Instagram, Facebook, Twitter, and LinkedIn.

Note: If you are a budding entrepreneur and require assistance in new company registration or other startup related legal services, contact us.