Enterprise Gifting Platform Swageazy Secures Rs 7 Cr In Seed Round
Swageazy, an all-in-one enterprise gifting platform, has raised Rs 7 crore in seed funding led by Info Edge Ventures.
Anicut Capital, Huddle Ventures, and other prolific angel investors, including Ankur Agarwal (Co-founder of Dunzo), Dhruv Toshniwal (CEO and Founder of The Pant Project), and Kartik Mandaville (CEO of Springworks), amongst others, also participated in the funding round.
As per the startup, the raised funds will be used to acquire talent and bolster product development, as well as technology, with a vision to further expand its customer portfolio.
Swageazy | Enterprise Gifting Platform
Founded by Sameer Wahie and Sneh Setu in March 2021, Swageazy is an all-in-one enterprise gifting platform that lets enterprises create, store, & distribute high-quality gifts globally.
The startup, through its tech-first approach, has built a platform that enables businesses to curate a gift pack of their choice, with Swageazy handling everything else—from design assistance to last-mile delivery across Indian and international markets.
Speaking about the development, Sameer Wahie, Founder and CEO of Swageazy, said,
“Our goal is to bring the efficiency and scale of the digital era to the age-old channel of offline gifting. It will integrate with current marketing, sales, and HR management applications and enable users to automate gifting based on milestones. We also intend to use data to estimate the return on investment for these gifting initiatives.”
The enterprise gifting platform assists enterprises to drive engagement for employees, customers and prospects. As per the startup, it has curated, packed, and shipped more than 30,000 swag packs since its inception and includes 125 enterprises, including LinkedIn, Airmeet, Shiprocket, Coursera, Amazon, Pidilite and Chargebee, among others, as its clients.
The startup has ambitious growth plans for the coming years and seeks to enhance its tactics to fuel expansion across Indian and international markets.
Commenting on the development, Rishabh Katiyar, Principal at Info Edge Ventures, said,
“Swageazy offers one of the most comprehensive end-to-end gifting platforms with a marketplace of curated vendors, ability to customize giftpacks, seamless integration with existing HRMS/CRM tools, global fulfilment and deep analytics. The team has executed well in a bootstrapped manner so far, and we are very excited to partner with them on this journey of scaling Swageazy into a brand that becomes synonymous with swag/gifting.”