Dehradun-based FMCG Brand Himshakti Raises Pre-seed Funding
Himshakti, a Dehradun-based FMCG company, has raised Rs 17 lakh in a pre-seed funding round from Artha Venture Fund and IIM Kashipur. Angel investors Anand Kumar of Pier Counsel and Varun Agrawal of StarClinch, also participated in the funding round.
With this deal, IIM Kashipur has entered into an MoU with the Artha Venture Fund’s Artha Access program, making this the first deal of the association.
As per the startup, the raised funds will be used to bolster its sales and marketing and improve the packaging quality of its products.
Himshakti | FMCG Brand
Founded by Harshit Sehdev in 2019, Himshakti claims to offer healthy, unadulterated food products sourced from the Himalayan region in India.
The Dehradun-based FMCG brand aims to expand its operations to markets, including France, and the ASEAN region, eyeing a presence in 200 premium stores.
Speaking about the development, Harshit Sehdev, Founder of Himshakti, said,
“Himshakti was born in a small village on Gangotri National Highway and truly had the divine blessings of the Holy Ganga. Our mission is to bring you the best Himalayan Agriculture with zero compromises on quality. We are going to make this Indian Himalayan brand a global success.”
The Dehradun-based FMCG brand has launched new organic products like Hemp flour, Hemp seeds, Hemp oil, Nettle tea, and Chamomile tea, among other teas. It aims to support and empower the local villagers and farmers by providing them with a consistent source of income.
Speaking about the development, Gauri Kuchhal, Principal of Artha Venture Fund, said,
“We believe there is a big untapped market for organic FMCG products available at an affordable cost; Himshakti is tapping into this segment.”
Gauri added that the VC firm can help Himshakti scale up faster to have a pan India and a strong international presence.
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