D2C Kitchenware Startup The Indus Valley Raises $1.1M In Funding
The Indus Valley, a Chennai-based D2C kitchenware startup, has raised $1.1 million from Rukam Capital, DSG Consumer Partners (DSGCP), and The Chennai Angels. Lead Angels Network and Calega Family Office Investor Group also participated in the funding round.
The startup plans to utilise the freshly raised funds for expanding its product portfolio, strengthen its team and geographical reach across the country.
Speaking on the investment, Archana Jahagirdar, Managing Partner, Rukam Capital, said,
“In a country where people are moving towards healthier, sustainable lifestyles, we believe that The Indus Valley aids this movement with its unique offerings. This industry has incredible potential to be explored, and Indus Valley is visioned towards solving the people’s problem statement to have chemical-free cookware.”
The Indus Valley | Cookware As Safe As Home Food
Started by Jagadeesh Kumar and Madhumitha Udaykumar in 2016, The Indus Valley is a Direct to Consumer (D2C) healthy kitchenware brand that is on a mission to make all Indian kitchens 100% natural without chemicals/plastics.
The startup offers natural, toxin-free kitchenware, providing alternatives to chemically coated products.
Speaking about the funding round, Jagadeesh Kumar, Co-founder and CEO, The Indus Valley, said,
“We welcome Rukam Capital and DSG Consumer Partners on board to join us in our journey to thrive and deliver health-first equipment to kitchens across the nation. We disrupted the segment by being the first mover in the industry, and ever since then, it has been a high-growth niche in the overall cookware industry.”
The products made by the startup are carefully engineered to provide the most healthy cookware without any usage of chemicals. They are created only with natural materials like cast iron, iron, copper, clay and wood, thus avoiding the usage of any chemicals, coating or harmful additives.
Having sold to more than 1,50,000+ customers in 7,000+ pin codes across India, the D2C kitchenware startup claims to have achieved an annualised run rate of Rs 210 million in a capital-efficient manner.
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