Boingg, a D2C (direct-to-consumer) furniture brand, has raised Rs 2.2 crore in a seed funding round led by Inflection Point Ventures.

As per the startup, the freshly raised funds will be utilised to increase marketing and branding efforts, along with hiring key team members.

Boingg! | Furniture To Add Fun To Your Kid’s Room

Founded by Neha Indoria and Dhruvan Barar in February 2019, Boingg claims to have a fun and functional range of furniture, soft furnishings, and accessories for kids.  The D2C furniture brand works on an inventory-less model to save on real estate, storage and maintenance costs.

Speaking on the development, Neha Indoria, Co-Founder of Boingg, said,

“We aim to be the go-to brand for any parent looking to add fun and functional products in their kids’ room while ensuring safety and providing the opportunity to customise in terms of size, colour and storage configuration.”

Boingg is listed on major furniture platforms like Pepperfry, First Cry, Urban Ladder, Flipkart and Amazon. The D2C furniture brand is maintaining its growth and has launched new products in decor and furnishings. In the first quarter of FY22, 30% of its orders belonged to this category.

The Indian furniture market is valued at Rs 220,000 crore, out of which the organised online retail accounts for only 3%, although the market share is expected to grow to 24% for organised offline retail and 14% for online retail by the year 2025, according to a statement by Boingg.

Additionally, the kids’ furniture market is estimated at Rs 7-10,000 crore annually, witnessing a 5% YoY growth in the organised kids’ furniture segment since 2015, giving the D2C furniture brand a large market opportunity to tap.

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