Wishlink, a creator-led commerce startup, has raised $3 million in a seed funding round led by Elevation Capital.

Over 70 angel investors participated in the funding round, including Meesho co-founders Vidit Aatrey and Sanjeev Barnwal, ShareChat’s Ankush Sachdeva and Mamaearth’s Ghazal Alagh. Additionally, creators such as Masoom Minawala and Biswa Kalyan Rath also participated in the funding round.

Wishlink | Enabling Creator-driven Commerce

Founded by IIT-Delhi graduates Shaurya Gupta, Chandan Yadav, and Divyansh Ameta, Wishlink provides creators with opportunities to collaborate with the brands they genuinely love. Wishlink is making acquiring customers and driving sales via creators easy, trackable and efficient for the brands.

The startup lets creators connect their multi-brand store fronts with social media platforms and drive commerce for partnered brands. It equips creators with personalized links where they can tag products with their social media posts, create curated collections of their favourite products and make it easy for their community to shop.

Speaking about the development, Shaurya Gupta, Co-founder of Wishlink, said,

“We have built infra that will enable creators to pick up brands, showcase them to their audience and monetize their influence based on the sales and traffic they are able to drive to the brands’ websites.”

The startup empowers creators to monetize their content effectively and drive genuine value for their community as well as the brands. Wishlink is also enabling brands to efficiently work with creators at scale and assisting customers to discover and shop their favourite creator’s recommendations seamlessly.

As per the startup, it has driven close to 2 million users to partner brands, with a 60% month-on-month growth in terms of users for the last three months.

At present, the creator-led commerce startup works with nearly 60 brands, including H&M, Faballey, Westside, G.O.A.T Labs, and the ecommerce platform Amazon, and about 100 creators.

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