Tring, a Mumbai-based celebrity engagement platform, has raised $5 million in a Pre-Series A funding round led by Kalaari Capital. The firm invested $2 million in the startup and has the option to further invest $2.5 million in a new tranche at a later date.

Blume Founders Fund, Redbrook Pte (Singapore), and Sujeet Kumar (Udaan.com) also participated in the funding round.

As per the startup, the raised funds will be used for improving the product and introducing other forms of celebrity-fan engagement, and further monetizing its customer base of over 200,000 customers.

Tring | Celebrity Engagement Platform

Launched by Akshay Saini, Rahul Saini, and Pranav Chabhadia in December 2019, Tring is a celebrity engagement platform with 10,000+ celebrities & global influencers onboard.

Bridging the gap between fans and celebrities, the startup offers people the chance to make every moment special with a personalised recorded video from their favourite celebrity.

Speaking about the development, Akshay Saini, CEO and Co-founder of Tring, said,

“We are working to make Tring the one-stop marketplace for all digital personalised interactions with celebrities in India and soon Asia. We are delighted to have robust institutions like Kalaari Capital joining us on this journey. Kalaari Capital’s strong belief in the creator economy makes them the ideal partners while we continue growing rapidly across Asia over the next few quarters.”

The startup competes with international platforms like Cameo (US) and Memmo (Europe), which have witnessed rapid growth and have attracted massive user interest.

It claims to have over a million people visiting the website to interact with celebrities and is hoping to notch 100,000+ paid transactions monthly soon.

Commenting on the development, Vamshi Reddy, Partner at Kalaari, said,

“We are thrilled to back Akshay, Rahul and Pranav in their journey to disrupt the celebrity fan engagement space in India. The team has shown strong execution capabilities and brings deep understanding of the market opportunity.”

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