Pet-care startup Supertails has raised $10 million in a Series A round led by Fireside Ventures, alongside existing lead investors Saama Capital and DSG Consumer Partners.

Renowned angels like Kunal Shah (Founder, CRED), Varun Alagh (Co-founder and CEO, MamaEarth), Sanjay Kapoor (Founder and President, Genesis Luxury Fashion Pvt Ltd), and Ankit Nagori (Founder, Curefoods) also participated in the funding round.

As per the startup, the raised funds will be used to double down on building innovative tech, which includes unveiling its own app. Supertails is also building its own D2C brand—Henlo.

Additionally, the Bengaluru-based startup will focus on the expansion of verticals (vet diets and pet pharmacy channels), strengthening the supply chain, and innovating the post-sale experience.

Supertails | Digital Pet Care Platform

Founded by former Licious executives Varun Sadana, Aman Tekriwal, and Vineet Khanna in June 2021, Supertails is a full-stack digital pet care platform that offers expert-led healthcare services and products.

The Bengaluru-based startup offers online vet consultations and products across the categories of food, accessories, grooming essentials, and toys for dogs and cats.

Speaking about the funding, the founders of Supertails said,

“With this round of funding, we want to invest in making a one-stop platform for pet parents that caters to all their needs. We are thrilled to have the support of Fireside Ventures, Saama Capital, and DSG consumer partners in this journey and aim to leverage their expertise to become the most preferred and loved pet-care platform in India.”

Supertails offers an assortment of 10,000+ SKUs and 200+ partner brands across pet food, treats, accessories, grooming, etc. It also launched V-diets to sell these products online.

As per the startup, it has clocked an ARR of Rs 50 Crores in the last 18 months. The pet-care startup aims to double down on its growth and expansion plans to achieve Rs 100 Crores ARR by Mar 2023.

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