GREENEST, a plant-based protein brand, has raised an undisclosed amount in pre-seed funding led by Better Bite Ventures and Sachid Madan, a food & agri industry veteran.

The startup plans to use the raised capital to expand its team, product line up and distribution footprint to maintain its position as the most superior and cost-effective plant-based alternative product on the Indian market.

GREENEST wants to contribute to building the plant-based food space in Asia by creating the next generation of plant-based meals to improve the nutrition, taste and environmental footprint of its food.

GREENEST | Plant-based Protein Brand

Founded by Gaurav Sharma in 2017, GREENEST offers plant-based mock meat products through business-to-business (B2B) partnerships. 

GREENEST, known for its Indianised and affordable range of plant protein products, is the country’s first to have executed an array of B2B partnerships with leading food service players like Burgrill, Wat-a-Burger, Chocolate Room, Biggies Burger, and Freshmenu.

Speaking about the development, Gaurav Sharma, Founder and CEO of GREENEST, said,

“We are elated to have closed our pre-seed funding with a brilliant set of investors. Better Bite Ventures is backing some of the most phenomenal startups in this space, and we are delighted that they have chosen GREENEST to be a part of their international portfolio. With Sachid’s deep understanding of the Indian consumer and his solid track record of building profitable businesses in the past, we are geared to unlock the Indian alt protein opportunity and expand the market with our unique strategy.”

As per Gaurav, this funding moves the brand a step closer to helping build a more equitable food system where it has smarter and more sustainable ways to satiate human needs rather than have animals on the plates.

Last year, the brand launched the country’s first plant-based meat burger, The Green Meat Pounder, under collaboration with Burgrill across all locations of the Burger major. Its restaurant partnerships currently cover around 200 stores with plans for rapid expansion with the fresh infusion. 

As per a Future Market Insights market report, the Indian plant-based market is likely to reach US$ 400-450 Million in the next five years.

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