Nykaa, a beauty ecommerce platform, has received its board’s approval to acquire digital content platform Little Black Book (LBB) in an all-cash deal. The transaction, which is subject to various regulatory approvals, is expected to be completed within 60 days.

As per the beauty ecommerce platform, the acquisition of Little Black Book will enable Nykaa to leverage LBB ‘s brand discovery and content delivery platform. It will also help Nykaa use LBB’s creator network to drive consumer engagement and retention and to further scale operations. 

Nykaa Acquires Little Black Book

The acquisition development comes at a time when Nykaa announced its quarterly results, reporting a 42% year-on-year increase in its consolidated net profit to INR 5 Cr.

Speaking on the development, a Nykaa spokesperson said,

“We are excited about the strong synergies we share with LBB because, much like Nykaa, they have sharply focused on driving discovery and spotlighting promising homegrown brands across their channels since day one.”

The acquisition deal will also complement Nykaa’s curation-led offerings and discovery-led shopping experience. 

Little Black Book | Content-led platform

Founded by Suchita Salwan and Dhruv Mathur in 2015, LBB is a content-led platform to discover unique independent brands and businesses. It began as a local discovery platform and then ventured into the social commerce segment. 

Little Black Book operates at the intersection of content, commerce and community and offers products ranging from footwear to snacks. It is largely targeted at urban millennials and claims to reach more than 70 Mn users via its various channels. 

With a collective follower base of over 2.5 million, 4000+ original videos, and 40,000+ original content, the content-led platform has built an ecosystem of product and brand discovery for India’s millennial users. 

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