Credit Fair, an embedded credit finance startup, has raised $10 million in debt and equity as part of its seed extension round led by LC Nueva Alternative Investment Fund (AIF).

The equity part saw participation from Venture capital fund Capital A and family offices and angel investors, including Sattva Family Office, Nitesh Damani of Khel Group, and Nikhil Chandra Gupta. Vivriti Capital, InCred Finance, and Caspian Impact have provided the debt capital.

As per the startup, the raised funds will be utilised to augment its technology and launch new products in the wealth-tech space. 

Credit Fair | Fair Finance For Everyone

Founded by Aditya Damani in 2018, Credit Fair offers lending solutions and unsecured loan options at the point of sale to businesses and consumers at no or low cost. The Mumbai-based embedded credit fintech startup aims to drive financial inclusion by offering customised lending solutions to under-served business and consumer segments. 

Speaking on the development, Aditya Damani, Founder and CEO of Credit Fair, said,

“This [funding] will strengthen our mission to extend credit to underserved Indians. We are excited to have investors such as LC Nueva AIF and Capital A who share our vision of deepening access to credit. The capital infusion and guidance from the marquee group of investors will help us accelerate our journey towards creating a financially-inclusive future.”

Credit Fair plans to enable retail investors to gain access to secured fixed income alternatives previously available only to high-net-worth individuals (HNIs).

Commenting on the development, Ankit Kedia, Founder of Capital A, said,

“At Capital A, we believe in backing startups that have a solid business model, team and market potential. Credit Fair has the potential to emerge as the platform of choice for consumers and businesses searching for convenient credit solutions.”

Follow us and connect with us on Instagram, Facebook, Twitter, and LinkedIn.

Note: If you are a budding entrepreneur and require assistance in startup compliance services, new company registration or other startup related legal services, contact us.