‘Made for an Atmanirbhar Bharat’ ZEE5 has launched TikTok-like short video platform, HiPi.

Called Hypershorts earlier, HiPi had been in the works for a while.

HiPi videos will be over a minute long.

Integrated within the ZEE5 app, HiPi will now compete with the likes of Mitron TV, Roposo, Chingari, and others.

Talking about the HiPi app, ZEE5 stated,

“The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence. A fun place where users can uninhibitedly and unapologetically be themselves without the fear of being judged.

ZEE5’s HiPi is driven by the vision to encourage self-expression and it aims to unlock the potential talent that this country has by inviting talented and diverse content creators who are seeking a platform that encourages creativity and paves the way to stardom.”