Cult.fit, a Bengaluru-based health and wellness platform, has announced the acquisition of a majority stake in F2 Fun & Fitness India Pvt Ltd, thereby becoming the master franchise partner for Gold’s Gym in India. 

As per the health and wellness platform, it will focus on independently growing the Gold’s Gym brand, scaling revenues of existing Gold’s Gym centres, and facilitating centre expansion via franchisees in the coming years.

The Bengaluru-based health and wellness platform will enable all Gold’s Gym centres with its technology and a customer app. Cult.fit will also look to expand the Gold’s Gym across geographies such as Bangladesh, Sri Lanka, Maldives, Nepal and Bhutan.

Growth Of Cult.fit

Founded by Mukesh Bansal and Ankit Nagori in 2016, Cult.fit is a Bengaluru-based health and wellness platform that provides fitness-related services through a mix of online and offline channels. 

Cult.fit, which is operated by Cure.fit Healthcare Pvt Ltd, is making fitness fun, easy & accessible through online training and offline group workouts at Cult. fit centres and other gyms- or equipment-based workouts at partner gyms and fitness centres across the country.

The Bengaluru-based health and wellness platform claims to operate more than 350 owned and partnered centres in over 25 cities in India. It had recently acquired Fitkit, RPM fitness, Onefitplus, and Urban Terrain. This deal with Gold’s Gym will enable Cult.fit to significantly expand its footprint and strengthen its position across the country.

In June 2021, Tata Digital, a subsidiary of Tata Sons Private Ltd, had signed a strategic deal to invest up to $75 million in Cure.fit. Additionally, as a part of the deal, Mukesh Bansal had joined Tata Digital as president and continued his leadership role at Cure.fit. 

On the other side, Gold’s Gym is the second largest fitness chain in India. It claims to be operating more than 140 centers across more than 90 cities with multiple long-term franchise partnerships across metros, tier II, III and IV markets.

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