Ruraltech Startup Hesa Acquires Sales Intelligence Startup Flinkhub
Hesa, a Telangana-based unified commerce platform, has acquired sales intelligence startup Flinkhub for an undisclosed amount.
With the acquisition of Flinkhub, Hesa aims to enhance its app and drive product-led growth. Additionally, post the deal, the founders of Flinkhub Ashish Rajput, Ananth SNC, and Jerrin Joy will join Hesa.
Hesa Acquires Flinkhub
Founded in 2019 by Vamsi Udayagiri and Hema Nandiraju, Hesa is a B2B digital platform that unifies value chains in rural India and offers every business access to its targeted rural population through its three-tiered social, digital and physical platform.
Sales intelligence startup Flinkhub, which is backed by Axilor, has two products – Flinkhub relationship intelligence, a tool that maps a user’s network and Papertown, a social networking app for learning. Hesa will use these technologies for product-led acquisition and training of its network of village-level entrepreneurs (VLEs). The unified commerce platform claims to have 40,000 VLEs who use the Hesa super app to fulfil the needs of users in their village network.
Hesa’s phygital model already drives 18% online commerce in villages, which is higher than in many cities, stated Jerrin Joy, co-founder of Flinkhub. Scaling this across India’s 6.5 lakh villages requires unique strategies, quite different from what works for urban, added Jerrin.
In April 2022, Hesa acquired a digital marketing technology platform GullyBuy. The Telangana-based startup has also forayed into the consumer space with the launch of its brand Suhas, which focuses on offering kitchen essentials, including spices, lentils and grains.
Last month, Hesa raised $2.3 million (around Rs 17.7 crore) in a pre-Series A funding round led by Venture Catalysts to expand Hesa’s geographical footprint, boost its technology vertical and scale agri-fintech and commerce offerings.
The round also saw participation from Venture Catalysts US Chapter, angel networks Faad, IPV, WFC, and other angel investors.
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