To empower millions of small businesses in the nation, Paytm has launched a new loyalty programme for Kirana stores.

Providing information about the loyalty programme and how it will help Kirana stores, Paytm said it will provide Kirana stores with financial services and marketing tools.

For this, amount of Rs 100 crore will be invested to encourage Kirana stores to accelerate the growth of digital payments via Paytm All-in-One QR during the COVID-19 lockdown.

Under the loyalty programme, all merchant partners will be eligible to earn reward points for accepting payments via Paytm Wallet, Rupay Cards, and all UPI-based payment apps.

The merchants can redeem the earned points for purchasing products from the Paytm for Business app.

Talking about the loyalty programme and how it will benefit the merchants, Saurabh Sharma, Paytm Senior Vice President, said,

“This new loyalty programme aims at the digital transformation of millions of Kirana stores and small businesses across the country in the post-COVID-19 world. Our aim is to ensure that accepting digital payments is a rewarding experience for the Kirana stores. The banks charge us a fee to load the wallet and we will be returning this one percent MDR by doubling the benefits for their business, which includes various financial and business services that they use on our platform. So, in all, it is more beneficial for the merchants to accept Paytm all-in-One QR, which comes with additional benefits.”