FanCraze, a digital collectibles startup, has raised $100 million in a funding round led by New York-based global private equity and venture capital firm Insight Partners, with participation from B Capital.

The funding round also saw participation from Mirae Financial, Tiger Global, Coatue Management, Sequoia Capital India, Courtside Ventures, and Cristiano Ronaldo’s CR7.

As per the startup, the freshly raised funds will be used for the expansion of the company’s metaverse across the cricket landscape for current and emerging partners.

FanCraze | Creating The Metaverse For Cricket!

FanCraze is building the International Cricket Council’s (ICC) official NFT ecosystem to deepen fans’ love of the sport and offers users to collect and trade officially-licensed cricket NFTs from the ICC.

Speaking about the development, Anshum Bhambri, chief executive officer of FanCraze, said,

“NFTs are fast becoming a movement and are enabling a direct relationship between all types of IP owners and their fans. NFTs represent culture, and FanCraze is building an experience that would enable fans to collect cricket NFTs, engage with play-to-earn games and utilities, and own digital land.”

FanCraze plans to use the proceeds to integrate new sports relationships and accelerate the growth of its global team, R&D lab, user experience team, gaming studio, and marketplace platform where fans can buy, trade, and craft their NFTs.

Additionally, the startup will also use the funds to scale the company’s engineering, marketing, and customer success teams as the company expands its tech-centric offering to build the overall fan experience.

In January, the startup dropped NFTs (non-fungible tokens) of 75 moments from the ICC Men’s World Cup. FanCraze’s current partners include the ICC, Cricket West Indies (CWI), and cricketers including Rohit Sharma, Shikhar Dhawan, Jasprit Bumrah, Ravichandran Ashwin, Yuzvendra Chahal, Jonty Rhodes, Muthiah Muralidaran and Andre Russell.

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