Instoried, a Bengaluru-based AI-driven deep-tech content startup, has raised $1 million in pre-Series A funding round led by 9Unicorns and Mumbai Angels.

London-based JPIN, FAAD Angel Network, Lead Angels, Jain Angel Network, SOSV, Artesian, and a US-based VC also participated in the funding round.

As per the startup, it plans to utilise the fresh funds for its expansion activities, to hire a larger team, initiate marketing activities, and increase its product offerings globally.

Founded by Sharmin Ali in 2018, Instoried is an augmented writing platform that improves customer interest and engagement. The platform helps content writers in e-commerce, news, FMCG and other verticals to optimise emotions in their marketing content.
Talking about Instoried, Sharmin Ali, Founder and CEO of Instoried said,

“We have grown over 3X in the last ten months. We found a huge opportunity in this adversity and have scaled at a rate of 60% month-on-month. Brands globally now understand and acknowledge the importance of having a strong online engagement as an absolute mandate with the new normal.”

The tool is currently available in English and Hindi, but the startup plans to expand it to cover a larger set of vernacular languages.

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