Bengaluru-based ecommerce rollup platform Evenflow Brands has announced closing its Pre-Series A round of $5 million.

The funding round saw participation from Village Global, 9Unicorns, LetsVenture, Venture Catalysts, Shiprocket, and marquee angel investors such as Vijay Shekhar Sharma (Founder and CEO, Paytm), Emil Michael (ex-Chief Business Officer at Uber), Kunal Shah (Founder and CEO, CRED), Nimesh Kampani (Co-founder and CEO, Trica), Abhishek Nag (ex-Director of BD at Netflix), Sandeep Varaganti (CEO of Marketplace Reliance Retail), and a few others. 

As per the ecommerce rollup platform, the raised funds will be used to expand its team size, acquisition, and enhance its tech and operations.

Evenflow | Transforming Businesses Into Behemoth Brands

Started by former Uber executives Utsav Agarwal and Pulkit Chhabra in May 2021, Evenflow acquires and builds e-commerce led brands through operational intelligence across the value chain.

It specialises in growing e-commerce brands by managing inventory, performance marketing, platform merchandising, cataloguing and even new product development.

Speaking about the development, Utsav Agarwal said,

“We have acquired seven brands and launched two private labels, and managed to scale our brands steadily in the last 12 months. Our team is committed to scaling these small businesses into everyday brands. We feel very grateful for the interest we are getting from key partners in the ecosystem.” 

Aiming to scale up over 100 digital-first brands, the Bengaluru-based startup focuses on creating multi-crore brands across categories where consumers do not have branded options like baby care, home and kitchen, sports and fitness, gardening, etc.

Evenflow partners with promising digital-first brands that sell on ecommerce marketplaces like Amazon, Flipkart, JioMart and Meesho and helps them scale profitably.

The startup aims to develop over 20 such Indian brands over the next 12-18 months. 

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