B2B Fintech Startup Rupifi Raises $25M In Series A Funding
Rupifi, a Bengaluru-based finance platform for MSMEs, has raised $25 million in a Series A round led by Bessemer Venture Partners and Tiger Global Management. The funding round also saw participation from existing investors Quona Capital and Ankur Capital along with Better Capital.
As per the startup, the freshly raised funds will be used towards building the complete B2B checkout product for marketplaces and omnichannel mobile-first B2B Payments solutions for merchants, distributors, and sellers.
Rupifi | Powering B2B Transactions For SMEs
Founded by Anubhav Jain, Ankit Singh, and Jawaid Iqbal in 2020, Rupifi is building financial solutions for B2B transactions and payments.
Operating in the B2B Payments space through its B2B Buy Now Pay Later (BNPL) and SME focused Commercial Card products, the B2B fintech startup is now moving towards building the complete B2B checkout product for marketplaces and omnichannel mobile-first B2B payments solutions.
Speaking on the development, Anubhav Jain, Co-founder and CEO of Rupifi, said,
“We are super thrilled to welcome two of the largest global investors on board. With this current investment from Bessemer Venture Partners and Tiger Global, we plan to build further towards our goal of disrupting B2B payments and transactions.”
Anubhav added that their B2B BNPL is currently operating at some of the category-leading B2B marketplaces in India across sectors such as FMCG, pharma, fashion, electronics, agriculture, and food.
About their investment in Rupifi, Vishal Gupta, Managing Director of Bessemer Venture Partners, said,
“We are excited to back Rupifi and Anubhav in their mission to simplify B2B payments including BNPL for B2B marketplace and smaller merchants in a seamless way. B2B Payments and B2B Credit are large problems with technology being the future to solve these and Rupifi team is building around that keeping the SMEs at the core.”
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