Groyyo, a Mumbai-based B2B manufacturing and automation startup, has raised $4.6 million in a seed funding round led by Alpha Wave Incubation. 

The funding round saw participation from early investors Sparrow Capital and notable venture-debt fund Stride Ventures. Additionally, marquee angels such as Arpan Seth (Partner & Global PE Lead – Bain & Co), Deepak Jain (Partner & Manufacturing Lead, Bain & Co), OYO Group’s Global Chief Strategy Officer Maninder Gulati, and Bombay Chamber of Commerce Chairperson Anjali Bansal also participated in the funding round.

As per the startup, the freshly raised funds latest will be used to build its teams across key manufacturing clusters in South Asia along with expanding its presence across the United States and the Middle-east establishing a global footprint.

Also, the Mumbai-based startup will aggressively invest in the technological and physical up-gradation of its manufacturing partners. 

Groyyo | Transforming The Manufacturing Sector With AI

Founded by Subin Mitra, Ridam Upadhyay, and Pratik Tiwari in July 2021, Groyyo’s real-time production software digitises partner factories by enabling production tracking and intelligent inputs to optimise efficiency and gives them a global outreach to international and national buyers.

Before starting Groyyo, the founders held key leadership positions at B2B unicorns Zilingo and Udaan.

Speaking on the development, Subin Mitra, Co-founder of Groyyo, said,

“The future of global sourcing is going to be dominated by small manufacturers. With the rise and dominance of D2C brands, there is a pressing need for transparent, compliant, quality manufacturers who can cater to low minimum order sizes, fast turnaround times, and price competitiveness.”

Groyyo is transforming the manufacturing sector with AI, technology, innovation, standardization and industry experts’ guidance.

The B2B manufacturing and automation startup is focused on driving efficiency for its factory partners – and estimated they would see revenue grow by 15 per cent and profitability increase by 20 per cent. It has already partnered with over 200 manufacturers across categories. 

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