Social Commerce Platform Trell To Raise $100M In Funding
Trell, a Bengaluru-based social commerce platform, is in talks to raise $100 million in funding led by e-commerce giant Amazon and other investors.
First reported by YS, citing sources, Trell’s valuation will touch anywhere between $600 million and $800 million with this fresh funding.
Trell | India’s Largest Lifestyle Social Commerce Platform
Founded by Arun Lodhi, Pulkit Agrawal and Bimal Kartheek Rebba, Trell is a Bengaluru-based influencer-led social commerce platform that is empowering millions of storytellers & micro-entrepreneurs.
The startup aims to “matchmake brands with the right partners” so that they can “grow through the platform and reach relevant customer groups”.
Trell is leveraging the increasing number of social media users in India and enabling content creators, consumers, and brands to interact on the platform and empower people with the right content.
The Bengaluru-based startup has been focused on investing in four different areas. These areas are building a stellar team for innovation, developing AI and ML technology, building a sound community of creators and consumers, and expanding into newer categories such as baby care, homecare, apparel, and more.
In July 2021, Trell had raised $45 million in a Series B funding round. And in September 2021, Trell had acquired Womaniya, a community that helps empower women to become self-aware when it comes to wellness and self-care.
Rise Of Social Commerce
Recently, there has been a rise in social commerce players, with the segment witnessing the most growth from tier 2 cities. In June 2021, social e-commerce platform CityMall had raised $22.5 million in Series B funding led by General Catalyst and Jungle Ventures.
As per a report by RedSeer, the e-commerce industry will grow to $140 billion by 2025 from $38 billion in 2020. Additionally, major social commerce players will contribute at least 5% to this growth by then.
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