Sampling And Engagement Platform Smytten Raises $6M In Funding

Smytten Founders: Swagat Sarangi and Siddhartha Nangia
Indian Funding news

Smytten, a sampling and engagement platform for D2C brands, has raised $6 million in a Series A funding round led by Fireside Ventures.

Sharrp Ventures (Mariwala family office), Survam Partners (Suman Kant Munjal family office), Waao Partners (Pratul Shroff family office) and existing investor Roots Ventures also participated in the round.

As per the startup, the raised funds will primarily be used for building many industry-first tech and data solutions. This will optimise the marketing funnel for D2C brands supported by a best-in-class servicing infrastructure for consumers to try products on-demand. 

Smytten | A Sampling And Engagement Platform

Founded by Swagat Sarangi and Siddhartha Nangia in 2015, Smytten is a sampling and engagement platform for D2C brands. The platform enables online shoppers to try products before they buy, offering free trials and curated shopping across categories like Beauty, Skincare, Male Grooming, Food & Beverages, Smart Technology, Premium Services and more.

Following a data-driven targeted sampling approach, Smytten takes real-time feedback from millions of users post sampling.

Speaking of the development, Swagat Sarangi said,

“We are primarily disrupting the pre-purchase buying experience of users. We see there is a lot of interesting data technology at play, which is a whitespace that we have identified, and that’s where Smytten was born. We’ll be investing a lot in building some new-edge technology for consumer brands, especially D2C brands.”

Several leading D2C brands like Plum, Mamaearth, mCaffeine, etc., are already leveraging Smytten’s platform to reach their target audience at scale and deliver first-hand product experience through sampling. 

Presently, the sampling and engagement platform hosts over 700 D2C brand partners on its platform across various categories and enables millions of product sampling every month for them. 

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