Bengaluru-based new age reseller platform in the e-commerce space OneCode has raised $5 million in funding led by Sequoia Capital India’s Surge and Nexus Venture Partners. The funding round also saw participation from WaterBridge Ventures. 

A month earlier, The StartupLab reported that OneCode is in late-stage talks to raise its maiden institutional funding, and now the announcement has been officially made.

Numerous angel investors Amrish Rau (Pine Labs), Anand Chandrasekaran, Arjun Vaidya, Aakrit Vaish (Haptik), Ashish Dave (Mirae Asset), Cloud Capital, Kunal Shah, Lalit Keshre (Groww), Gaurav Munjal (Unacademy), Harshil Mathur (Razorpay), Jitendra Gupta (Jupiter Money), Miten Sampat, Pravin Jadhav (Raise Financial Services), Rahul Mathur (Bimape), Sandeep Srinivas (Redcarpet), Sujeeth Kumar (Udaan), Sweta Rau, and Vivek Ananda (Bounce) also supported the funding of OneCode.

OneCode | Digitising 50 Million Sales Agents

Started by Yash Desai and Manish Shara in March 2019, OneCode is on a mission to digitise 50 million sales agents across India. The platform connects new-age digital-first brands with relevant sellers enabling them to sell their products and services to trust deficit, less tech-savvy users by building trust through assisted sales and support.

OneCode is bridging the gap between brands and potential buyers who may need in-person interactions and physical touchpoints before committing to a purchase.

Speaking on the development, Manish Shara, Co-founder of OneCode, said,

“OneCode helps to provide brands with an outsourced sales army, which empowers people in Tier-II and Tier-III cities to become sales agents with a steady source of income. Even during these tough times, it’s heartening to see how we can still provide our sales agents with livelihood from the comfort of their own homes.”

OneCode works with several financial institutions, such as banks and discount brokers and credit card companies, like Axis Bank, ICICI Bank, and RedCarpet.

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