Euphoric Beverages Pvt Ltd, which operates Bengaluru-based ready-to-drink cocktail brand O’ Be Cocktails, has made headlines by securing an undisclosed amount in a pre-Series A funding round led by Inflection Point Ventures.

As per the startup, the freshly raised funds will be used for hiring talent and expanding into new markets. 

O’ Be Cocktails | Ready-to-Drink Craft Cocktails

Founded by Nitesh Prakash, O’ Be Cocktails is a ready-to-drink craft cocktails brand that offers crafted drinks such as O’ be Fab Cosmopolitan, O’ be Zesty Mojito, and O’ be lively LIIT, ranging across premium spirits.

Their drinks are made with the best spirits and natural ingredients for social gatherings at home and house parties.

Speaking about the development, Nitesh Prakash, Founder & CEO of O’ Be Cocktails, stated that consumers look for sustainable, premium, and convenient brands as part of their lifestyle. Highlighting the growing culture of cocktails in India, Prakash added that their drinks target GenZ and Millennial consumers for social gatherings at home and house parties. 

Prakash, while expressing the company’s goal of leading the Ready to Drink (RTD) category growth in India and SE Asia, added,

“IPV has been a great partner in understanding the category and the market, along with the known and unknown challenges – they understand the DNA of the startup and provide the right support. We look forward to continually work and grow with them sustainably.” 

Operational in 9 states in India and Bhutan, the Ready-to-Drink craft cocktails brand is supported by a network of 22 private distributors and has 2 government contracts. This wide network ensures their products are readily accessible in over 1700 premium wine outlets. 

Statement from the Investor

Commenting on the development, Mitesh Shah, Co-founder of Inflection Point Ventures, highlighted that the Indian market is witnessing steady growth in the alcoholic segment post-pandemic years, where the Ready-to-Drink cocktails segment is an emerging category.

Highlighting the huge market potential of Ready-to-Drink cocktails, Shah added,

“With O’ Be Cocktails’ phenomenal range of classic cocktails, it promises to be a go-to product for youngsters looking to socialize with premium cocktails. IPV aims to extend their support and help the company expand geographically.”

According to Triton Market Research, the Indian Alcoholic Beverage (Alcobev) market is valued at $35 billion, where the Ready-to-Drink (RTD) segment constitutes $200 million (0.6% of the market).

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