Nutrition & Food Supplements Platform GetSupp Raises Rs 9.5 Crore In Funding
GetSupp, an AI-driven nutrition and food supplements platform, has raised Rs 9.5 crore in funding led by General Catalyst and Better Capital.
The funding round also saw participation from prominent angel investors, including Kunal Shah (founder, Cred), Saurabh Garg (founder, NoBroker), Ankit Nagori (founder, Curefoods), and Rohit Kapoor (former global CMO, Oyo).
As per the startup, the raised funds will be used to strengthen its technology and improve customer relations. The startup also plans on partnering with multiple nutrition brands.
GetSupp | AI-driven Nutrition & Food Supplements Marketplace
Founded by Arpit Gupta and Deven Vyas in 2022, GetSupp is an AI-driven nutrition and food supplements marketplace where users can learn and buy supplements according to their needs. The startup offers a personalised post-purchase experience built on AI.
Speaking on the development, Arpit Gupta, Co-founder of GetSupp, said,
“Our mission is to help everyone discover the power of nutrition and how the right supplementation can help overcome concerns and increase the quality of life significantly. As of now, the journey from discovery to right usage to adherence is broken. That is the reason why the usage of supplements is minuscule compared with other countries.”
Commenting on the development, Vaibhav Domkundwar of Better Capital said,
“India is heavily nutrient-deficient, and everyone discovers this at some point. But there is no solution that helps them comprehensively from learning about the deficiency correctly to starting the use of supplements and getting help for ongoing adherence. GetSupp is addressing exactly this problem with a solution.”
In recent times, the nutritional food space has been getting a lot of traction, both on the investment and merger and acquisition (M&A) fronts.
Recently, Bollywood actress Shilpa Shetty made an undisclosed investment in D2C nutraceutical brands- Fast&Up and Chicnutrix. Last week, health food startup The Healthy Company secured an undisclosed sum in a pre-Series A round led by Inflection Point Ventures.
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