Mobile App Builder Platform Vajro Raises $8.5M In Series A Funding
Vajro, a Chennai-based mobile app builder, has raised $8.5 million in a Series A funding round from Kansas City-based growth equity firm Five Elms Capital.
As per the Chennai-based startup, the freshly raised funds will be used to develop its next-generation platform with new features and flexibility. Additionally, the funds will be used to build integrations with other e-commerce platforms such as WooCommerce, Magento, and others, in order to expand its reach even further.
Vajro | Build Native Mobile Apps In Under 60 Minutes
Founded by Baskar Agneeswaran, Niwin Santhosh, and Raghuraman Ramamurthy in 2018, Vajro is a cloud-based mobile commerce platform that enables eCommerce store owners and service providers to create mobile shopping apps for Android and iOS users in 60 minutes or less, without writing codes.
Speaking on the development, Daniel Bjornson from Five Elms Capital said,
“Most e-commerce stores are optimised for desktop web traffic while 80 percent of traffic is coming from mobile devices. Vajro solves this problem by reducing the friction of traditional mobile commerce, quickly and effectively. Our partnership will allow the team to continue to invest in the product and drive increased mobile sales for their clients.”
With close to 150 employees, Vajro aims to democratize app building and make it easy for merchants to create an improved mobile commerce experience, thus improving conversion rates. The cloud-based mobile commerce platform claims to have a portfolio of over 2,200 brands from over 150 countries that are using its solution to accelerate their growth.
Some D2C (direct-to-consumer) brands in India that are part of Vajro’s portfolio are Juicy Chemistry, FreeCultr, Melange Box, Earth Rhythm, AndMe, Prashanti Sarees, Shrus Eternity, House of Masaba, etc.
Five Elms Capital is a global growth equity firm that invests in fast-growing B2B software businesses. Having started operations in 2007, the firm provides capital and resources to help companies accelerate growth and further cement their role as industry leaders.
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