Wondrlab, a Martech startup, has raised $7 million in a Pre-Series A funding round led by Pi Ventures LLP, Tanas Capital, Prodapt Holdings, and several independent investors, including Priyamvada Balaji of Lucas Indian Service and Gopal Srinivasan (TVS Capital). 

As per the startup, the raised funds will be used towards driving inorganic growth, with a focus on tech, digital, programmatic advertising, and the building of martech platforms.

Wondrlab | India’s Largest Platform-first Martech Startup

Founded in November 2020 by Saurabh Varma and co-founded by Vandana Verma and Rakesh Hinduja, Wondrlab is India’s largest platform-first communication startup.

With an employee strength of 110 people and over 35 clients, Wondrlab operates with a deep understanding of human behaviour, brands on platforms.

Speaking on the development, Saurabh Varma, Founder and Chief Executive Officer, Wondrlab, said,

“We truly believe that our differentiated strategy of being platform-first is a great value proposition for our clients. We will continue to invest in building deep capabilities across digital business transformation, content, data, and marketing tech platforms. The next six months will be key to building on our incredible momentum.”

Amit Sharma, speaking on behalf of Tanas Capital, Singapore, added that Wondrlab’s focus on digital communication and DBT, always being platform-first and building world-class martech products, will create incredible value for clients and eventually investors.

In December 2020, Wondrlab acquired What’s Your Problem, a media-agnostic, problem-solving, integrated creative agency founded by Amit Akali.

On the development, Narayanan from Narotam Sekhsaria Family Office (NSFO) said,

“We are excited about the vision of the team led by Saurabh Varma to create India’s first network. Their strategy of being platform first differentiates them. It is refreshing to see a world-class team coming together on the back of a shared ambition.”

Need legal assistance for your startup? Just contact us.

Follow us and connect with us on Instagram, Facebook, Twitter and LinkedIn.