Pune-based martech startup ExtraaEdge has raised $1 million in a pre-Series A round from Pentathlon Ventures.

9Unicorns, Indian Angel Network, Faad Network, and DevX Venture Fund also participated in the funding round.

The round also saw participation from existing investors Sprout Venture Partners and TiE Pune Angels, and prominent angels, including Monish Darda (Co-founder and CTO, Icertis), Manasij Ganguly (ex-CEO, Threadsol), and Aditya Somani (ex-Premji Invest).

Founded by Abhishek Ballabh & Sushil Mundada in 2015, ExtraaEdge is a data science-driven sales and marketing software developed for educational institutes. The platform is focused on increasing student enrollments and optimizing the marketing cost via automation and analytics.

Talking about ExtraaEdge, Abhishek Ballabh, Co-founder of ExtraaEdge, said,

“Education institutes and other important stakeholders of the ecosystem are on the lookout for a technology stack to run their admissions process seamlessly… ExtraaEdge is building that stack via leveraging machine learning and new-age marketing automation to make admission predictable. We currently enable the 225+ education brands to digitally acquire the next thousands of Gen – Z and millennial students.”

Abhishek added,

“This fund-raise will help us cement our category leadership as the leading admission technology player in the Indian market, double down on product capabilities to power admission teams, and look at a wider global expansion.”

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